I just finished reading an interesting article about Michael Checkoway, a somewhat innovative PR person.
Like so many others, Michael is looking for a job. And he’s willing to pay for it. To publicize his efforts, he has created a web site appropriately titled www.michaelcheckoway.com.
If you just so happen to have a job available offering a base salary of at least $55,000, you allegedly can win a prize ranging from all expenses paid trips to Vegas or NY; for $75,000 you can go to Mexico. Or just opt for the $4,000 cash; $100,000 will get you TWO prizes. The catch, of course, is that Checkoway has to still be employed after 90 days. He seems like the type of guy who would up and leave the job on the 89th day just so he wouldn’t have to dole out the winnings.
Personally, if I were looking for a job (and I’m grateful that I’m not looking for a job), I would just be happy to take the job and the salary without dishing out any prizes. I also wouldn’t be posting my efforts on a web site and I’d be looking for work myself, not expecting someone to contact me. I guess this guy thinks that if he lures enough people, maybe some high-paying fancy job will just land in his lap.
It will be interesting to see how this one pans out….
bunchesofos